Virtual Reality Farming

As this year’s Consumer Electronics Show (CES 2021) goes virtual due to COVID-19, manufacturers have come up with ways to make their message even more impactful using virtual reality (VR). For example, John Deere is sending headsets to reporters to replace the in-person experience and give them a glimpse at what the innovative farming company is doing to further revolutionize farming.

This year, it’s all about “precision farming” – the push to optimize the actual planting of the seeds to improve yield. The VR experience follows the journey of a seed to illustrate how soil conditions, planting depth and seed spacing can translate into maximum productivity when spread over billions of seeds across an entire field.

The point is to generate awareness about the complexities of farming from a vantage point that you could never experience in the real world – the seed. And best of all, visitors can do it from the comfort of their own home!