Smart Golf Grip

There’s no question that advanced analytics are changing the sports landscape. Now the power of big data and artificial intelligence (AI) has made it to the golf course with a “smart grip” that contains its own AI caddie.

Powered by Microsoft Azure cloud computing service, the Arccos Caddie 2.0 combines AI logic with an integrated GPS and smartphone app to track stats on every shot you play. The AI algorithms are based on more than 100 million shots and over 400 million GPS data points from more than 40,000 golf courses worldwide. The system brings the caddie experience to more players by providing real-time strategies and club recommendations on every swing, while taking into consideration the user’s shot history as well as weather, wind, hole geometry and other factors.

The grips retail for $150 with an annual subscription fee of $100.