Made to Measure

A Japanese firm has come up with a new way to ensure that the clothes you buy online will fit. The Zozosuit is a skin-tight, full-body garment that incorporates 350 reference markers to accurately record your measurements. Customers put on the suit and rotate slowly while taking a series of photos with their smartphone. The images are used to create a 3-dimensional scan from which the company can make a variety of recommendations – from custom-made suits to literally thousands of premade clothing items.

At a cost of about $9 to manufacture the Zozosuit, the company figures it can distribute them free of charge to its customers and still be profitable by drastically reducing the frequency of costly returns. Originally launched for the Japanese market, the developers are looking to Zozosuit to expand their markets abroad as well.