Anti-Bacterial Grocery Conveyor

Checkout lanes are about the busiest areas in any grocery store. Because they’re in constant contact with remnants of food and dirt, they can also be magnets for mold, mildew, fungus and bacteria. But a new product called MessageWrap™ enhances cleanliness while transforming checkout conveyor belts into dynamic advertising billboards.

MessageWrap utilizes mPale antimicrobial technology – a colorless, odorless polymer which can be bonded to the surface of a flexible substrate. The polymer is electrically charged so that any micro-organism which comes into contact with it is killed. With periodic cleaning to remove any build-up of dirt or dead microbes, the antimicrobial properties remain active for long periods of time.

The substrate can also be digitally printed with a customized message to engage and connect with customers. For example, Roundy’s, a leading Midwest grocer, is planning to roll out the new conveyor belts featuring their latest “Wisconsin Proud” branding campaign throughout the Milwaukee area this year.