Smart Farming

A South Korean startup is aimed at helping farmers expand their business and improve sustainability through the use of digital technology. Known as Farm Morning, the smart farming platform integrates a variety of software and hardware modules, enabling growers to better manage production.

Using a single mobile app, they can monitor factors such as temperature and humidity in real time. The data is then used to automatically adjust heating, cooling and ventilation as changes occur. On the distribution side, a service called Sinsun Market connects farmers to fresh market buyers – including e-grocers – to boost sales. Farmers can also check market prices by type, region and grade to maximize their return on investment.

The company is dedicated to transforming the future of farming and resolving global food supply problems. Through construction of farm ecosystems that improve yield while employing sustainable farming practices, as well as data-based livestock management services, Farm Morning is using the power of digital technology and data analysis to optimize production and make farming sustainable.