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Personality Insights from AI

Watson, IBM’s artificially intelligent computer system, is now capable of providing insights into personality characteristics from communications like emails, text messages, blog posts and social media. The goal is to help businesses improve customer service and satisfaction by better understanding client needs.

The service, known as IBM Watson Personality Insights, looks at three distinct types of traits. First, it can build a portrait of how a person engages with the world using five different metrics: openness, conscientiousness, extroversion, agreeableness and neuroticism. Second, it can deduce which specific aspects or features of a product will appeal to a given individual based on twelve measures of need: excitement, harmony, curiosity, ideal, closeness, self-expression, liberty, love, practicality, stability, challenge and structure. Finally, it identifies the values that influence a person’s decision-making: self-transcendence/helping others, conservation/tradition, hedonism/pleasure, self-enhancement/achievement and openness-to-change/excitement.

Insights into such traits should allow businesses to strengthen their relationships with existing customers as well as attract new clients. The service is available on IBM’s open cloud development platform, known as Bluemix.

For information: IBM Corporation, 1 New Orchard Road, Armonk, NY 10504; phone: 914-499-1900; Web site: www. www.ibm.com/analytics/watson-analytics/  

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