"Smarter" Car

Designers at Jaguar Land Rover are using the latest developments in machine learning and artificial intelligence to create a self-learning vehicle that personalizes the driving experience and enhances driving pleasure.

First, it recognizes who’s driving by their smartphone or other device. Then, it automatically adjusts the seats, steering wheel, mirrors and cabin temperature according to what it has learned about that person’s past driving preferences. It can review their schedule, predict their destination and program navigation based on traffic and road conditions (it will know whether it’s raining, snowing or sunny). And of course, it can make phone calls, send emails and offer passengers infotainment options based on each person’s favorites.

But it’s more than a convenience feature. According to the company, the ultimate goal is to reduce the risk of accidents by minimizing distractions and presenting information to the driver when they need it. By taking over some of the more mundane driving chores, drivers can spend more time focusing on the road.