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Techno Trends

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Self Cooling Shirt

A new fabric has been developed that actually cools your body temperature - and the more you sweat, the better it works. Known as Omni-Freeze ZERO, the material is made from a wicking polyester base embedded with thousands of hydrophilic rings that look like tiny blue donuts. The rings are made from a special cooling polymer that swells when exposed to sweat or moisture. As they expand, they pull heat from the surrounding area to create a cooling effect. In comparison tests, the Omni-Freeze shirt was up to 10 degrees cooler than those made from other wicking fabrics.

The new technology will be available to consumers in Spring of 2013 across Columbia's line of shirts, headwear and footwear.

For information: Columbia Sportswear Company, 14375 NW Science Park Drive, Portland, OR 97229; phone: 503-985-4000; Web site: www.columbia.com
Daniel Burrus' Top Twenty Technology-Driven Trends for 2012